Mobile surveys to help brands and their agencies measure marketing effectiveness and consumer interactions
Over 35 million people in 92 countries have taken an On Device Research mobile survey
Understand consumer opinions in emerging markets and 'in the moment'
Measure advertising's brand impact
By Matthew Dodd, MD Global Media Effectiveness, On Device Research
Last month I looked at how important emotion was to building top of mind brand awareness. This month I wanted to share with you the advertiser categories that are making the most from their in-app investments across the broader ad effectiveness funnel.